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This brought new meaning to “strip mall.”
Another day, another influencer dress-coded over scant couture: This time, Brazilian influencer Jaiane Lima claims she was ejected from a shopping center for wearing “inappropriate” attire.
“Yesterday I went to a mall, and I was humiliated,” the buxom bombshell griped in a post to her 479,000 followers on Instagram, where she frequently uploads pics of herself in dental floss bikinis and other skimpy outfits that show off her ample breasts.
“I know my breasts are big and stand out, but I love them,” she told Jam Press.
According to the post, the recent “absurd” dress code violation occurred last week while Lima was doing a video shoot for social media at a mall in the coastal city of Santa Catarina.
The social media sensation said she had chosen to wear a cleavage-flaunting top (seen in the clip) because the temperature had soared to 86 degrees, she claimed.
However, Lima didn’t specify why she donned long sleeves and knee-high stockings
Either way, she found her clothing fairly innocuous. “The video was filmed on the escalator and you can see it was nothing too much,” Lima declared. “It was filmed from the front.”
Nonetheless, the Brazilian said she managed to film only one video before getting flagged by the fashion police.
“That’s when a man, about 6’6” tall, arrived yelling at me, he wanted to seize my mobile phone, he called two other security guards,” Lima recalled. “The whole mall was looking at me and it seemed like I robbed a store or committed some kind of crime.”
She added, “The security guard’s words were, as follows, ‘As soon as you arrived in those clothes, I was watching you.”
The couture cop and two pals then took Lima to a back room, whereupon she started to film them with the resultant footage featured in the aforementioned clip.
Unfortunately, the “very scared” fashionista said that when she arrived in the back room, they forced her to delete all the photos on her phone.
“Thank goodness I managed to save some to the iCloud, but many were lost,” recounted Lima, who said she was upset with the man’s “abusive conduct.”
She found their behavior overkill given that she hadn’t filmed storefronts, stripped or done anything else to break the law.
Instagram commenters sympathized with her plight with one writing, “Who cares if you’re beautiful and hot, society can’t handle it.”
“Are we living in Afghanistan?” wondered one incredulous commenter, while another remarked, “Absurd, take the appropriate action, it’s unacceptable that this has happened to you.”
However, other viewers sided with the security guards with one critic arguing, “These women want to become famous at all costs.”
“Shopping centers are not a place for pornography,” declared another.
Lima deemed the incident an example of how “women suffer.”
“For people to respect women they need to understand that they can be whatever they want,” she declared. “Whether she’s a housewife or wearing something revealing, we all deserve respect.”
Lima joins a long list of social media stars busted for wearing skimpy clothing out in public.
Many of the most high-profile cases have occurred at Disneyland, where influencers have complained about getting flagged for wearing decidedly innocuous tops and then forced to cover up with an official company T-shirt.
The House of Mouse appeared to have axed these offerings after influencers allegedly started purposefully wearing NSFW clothing to the parks with the goal of receiving a complimentary tee
In 2022 a TikToker’s attempt to game the system allegedly backfired after cast members forced her to buy a T-shirt.